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Ode to Masculinity


River was designed based on the socio-cultural factors for men, that are making headway as the core meaning of beauty which no longer lies in a gender paradigm. Therefore, this has become open to all with lack of discernment. Through a genuine skincare regime and make-up products, today’s market offers products targeted to male users for both short and long term use that will enhance their overall confidence through targeting to get that quick – fix with an ode to masculinity.