Wilder was designed with the inspiration of the Gen Z generation known to be the online based game changerZ. Whilst adapting and evolving to the new norm, the Gen Z are more thrifty than Millenials as they plot to create their future. Therefore, this will forcingly push them to be the first to explore the new changes the world has to offer. This exploration could open many opportunities of changing the way the world works which could go wild. Positive changes are yet to happen and is being represented through the bold colours used for this collection.